• Supported the implementation of a 5-year strategic plan to transform an Ecuadorian mushroom producer into a consumer-focused brand with market share leadership. Prioritized investments in Supermarkets, emphasized a strong social media presence, and led innovation in nutrition-focused categories; resulting in a 6% annual net sales growth.

• Identified key growth opportunities and developed an influencer marketing proposal for an ethical fine jewelry company seeking to expand its operations from Mexico to the USA.

• Redesigned the branding, packaging, and marketing materials for a family-owned fertilizer company in Ecuador, improving brand awareness, recognition, and preference with their customers.

• Collaborated in the development of a CSR strategy for a household cleaning and personal care business in Latin America, launching purpose-driven brand positionings for their products through digital media advertising campaigns.

• Worked on the brand positioning for a Colombian University and delivered an advertising campaign and a marketing plan with digital media at its core, increasing student registrations by 30% from the prior year

• Assisted with the production of press releases, case studies, and newsletters to be shared across the organization’s website, blog, email communications, and social media channels like Instagram, Facebook, Twitter, and LinkedIn.

• Developed a comprehensive content calendar and supported the execution of global campaigns and events.

• Served as the account manager for US and UK social media, conducting tracking and analysis of overall performance, and adjusting content and strategy based on feedback and industry trends.

• Created and edited custom marketing materials such as leaflets, posters, animations, and image graphics for use throughout social media channels and corporate communications.

• Analyzed KPIs and user data in order to plan and execute paid advertising and fundraising campaigns on social media, which consistently maintained an engagement rate above 10%

• Coordinated outreach opportunities with a diverse set of PR and communications partners, including artists, social media influencers, celebrities, and global charity ambassadors.

• Collaborated directly with Marketing and Communications Manager, Regional Coordinators, and web design firm to collect PR materials, update photography, and conduct a complete re-design of the organization’s website.

• Aided in the planning and execution of print, digital and social strategies, as well as any experiential and out-of-home activations in support of large-scale US events, including the launch of Hermès Beauty and the 2019 holiday campaign.

• Liaised with advertising agencies, media groups, and MarTech companies to coordinate campaign planning and delivery.

• Supported Advertising Director and Senior Vice President of Communications with CSR initiatives and weekly projects.

• Facilitated a creative partnership with Denver-based artist Clark Richert to promote the opening of a local boutique.

• Conducted daily social moderation on U.S. Facebook page and collaborated with Retail Operations as necessary to solve customer inquiries and streamline the client experience.

• Provided internal reporting on 360-degree communication plans across paid, earned, and owned media.

• Partnered with Public Relations and Special Events teams to maximize tracking and visibility of regional initiatives, such as the “Hermès Objet Showroom” and the “Enchaînement Libres High Jewellery Presentation” during NYFW.

• Assisted the Ecuadorian delegation with proposal drafting during negotiations for the Global Compact for Migration.

• Served as a Mission representative before the 38th session of the United Nations Human Rights Council, The Expert Mechanism on the Rights of Indigenous Peoples, and the International Organization for Migration.

• Carried out extensive research investigations in support of initiatives set forth by the Ecuadorian government, such as a proposed instrument to regulate the activities of transnational corporations and other business enterprises.

• Carried out investigative assignments for intellectual property, new technology, and international law cases.

• Accompanied the firm’s managing partner and prominent political figure, Juan Carlos Solines, during legal proceedings, client meetings, as well as local news and radio interviews.

• Prepared research briefs and discovery summaries for active cases.

• Assisted associates and partners during court proceedings and client interviews.

Hostess at Sorellina
Boston, MA, USA (September 2021 - Present)

• Handled between 100 - 250 patrons per shift, coordinating reservations through phone, email, and OpenTable.

• Collaborated closely with waitstaff, kitchen, and managers to ensure each guest was satisfied with their experience and service.

• Swiftly and gently addressed any customer complaints or concerns, escalating to management when necessary.

Hostess at Petit Robert Bistro - Boston, MA, USA (October 2018 - July 2019)

• Managed restaurant flow, determined allocation of guests, and coordinated weekly schedule according to reservations and special events.

• Safeguarded patron satisfaction by making food and drink recommendations, upholding high service standards, and responding to customer queries in a timely, friendly, and efficient manner.

• Prepared drinks, served customers, assisted with side work, and performed opening and closing duties as needed.

Line Crew at Whole Heart Provisions
Boston, MA, USA (May 2018 - July 2018)

• Executed prep work, built signature dishes, managed transactions, assisted patrons, and performed closing duties.

Sales Associate at Madewell
Boston, MA, USA (February 2017 - August 2017)

• Engaged with clients regarding purchases and styling; consistently surpassed sales targets.

• Served as a brand ambassador and organized promotional in-store events partnering with local businesses and artists.

• Worked on assignment at other retail locations under the J. Crew parent company.